AIGA Design RE:VIEW Poster:
See the positive in the negative.

“New Perspective” utilizes the counter spaces between letterforms to form an intriguing optical illusion. It engages the viewer to interact: they must look at something differently to solve a problem and understand a clear message: “New Perspectives.”

Client:
AIGA Detroit
Studio:
FUSE Communication
Art Direction:
Trevor Anulewicz
Matt Van Der Maas
Design:
Matt Van Der Maas
Carl Faraon
Writer:
Yasmin Moore
Account Management:
Matt Van Der Maas