GMC 2016 SIERRA LD/HD:
A selection of interesting artifacts from the 2016 Sierra LD/HD catalogs. We not only tried to express the power and precision of these vehicles but have the reader experience the design and engineering.
Studio/Illustration/Retouching:
Armstrong White
Prodigious
Art Direction:
Tom Helland
Matthew Van Der Maas
Design:
Matthew Van Der Maas
Copy:
Myles Rich
Agency:
Leo Burnett