Wim Crouwel

Wim Crouwel is one of the most influential modernist graphic designers in the Netherlands. In the 1950s he personally made contact with exponents of Swiss graphic design. As part of his work as an independent designer and founding member of the internationally active firm Total Design, Crouwel developed a rational visual language inspired by Swiss Style. His imprint on the visual image of the Stedelijk Museum in Amsterdam lasted for over 20 years.

Source: Museum für Gestaltung Zürich