ABOUT

MATTHEW VAN DER MAAS - Designer / Creative Director

Intelligent Design
Engaging Art Direction
Thoughtful Consultation
Creative Collaboration
Forward Strategy

CREATIVE MEDIA THROUGH STRATEGIC DESIGN
I develop creative executions for a variety of brands ranging from global corporations to start-ups. Each project receives individualized attention in telling a story, beginning with meticulous research and exploration of goals with an emphasis on emotion, user experience and engagement. This combined with design and art direction sensibilities is the touchstone of transforming ideas into unique, creative media that achieves strategic objectives. My extensive collaborative experience spans all creative disciplines and communication channels including emerging and traditional technologies.

CORE CAPABILITIES
GRAPHIC DESIGN: Logo/Brand Design, Brand Style Guides, Illustration, Typography, Photography, Advertising, Layout ...
3D DESIGN: Trade-show Experiences, Retail Environments, Apparel/Swag, Fabrication / Prototyping, Vehicle Livery ...
ART DIRECTION: Photographer Collaboration, Photo / Video Shoots and Production, Talent and Styling, Location Scouting ....
TECHNOLOGY: Web Design, Social Media, Back End Development, App Design and Development, Drone Deployment, Data Design and Management ...
AWARENESS: Media, Strategy, Branding, Consultation ...

MARKET CROSS SECTION
A brands strength is defined only by awareness. One can only engage with a brand if they are aware of its presence and trust its authenticity. Throughout my career I have had multiple opportunities to Refine and Define many successful, forward-thinking brands including both start-ups and global corporations. I have designed multiple brand systems which elevated, complimented and ensured brands successful communication.