I have a deep passion for brand identity and logo systems—especially in the context of culture, technology, and today’s marketplace. My experience spans both digital and print media. A large portion of my work includes 2D and 3D executions, but I often ask: What is another dimension to a brand? What are its benefits and weaknesses? What makes it interesting and useful to the audience or consumer?

The following is the contemporary brand identity, design and art direction developed for Live Metro Detroit.