Design / Art Direction / Consultation / Collaboration / Strategy
Design / Art Direction / Consultation / Collaboration / Strategy
I have a deep passion for brands and logo systems in regard to current culture, technology and the marketplace. I have extensive experience in digital and print media. A large body of my work represents both 2D and 3D executions but I often ask what is another dimension to a brand? What are its benefits? What are its weaknesses? What makes it interesting? What makes it useful to the audience and/or consumer? I believe a brand is only as strong as its products, services and communication. When executed with research, precision, intelligence and a systematic approach brands can propel forward in to unexplored and exciting territory.
“If you can design one thing, you can design everything.” – Massimo Vignelli.